"The depth, skill, and experience of its member firms, and senior leadership, as well as the strategic North American footprint of the network, distinguishes X Team as one of the largest, most comprehensive, and diversified retail real estate service organizations in the country. By adding Faris Lee we are further broadening the expertise that we can provide to our clients.”įaris Lee will partner to integrate and leverage X Team’s national platform, and local market expertise of tenant representation and landlord leasing, as well as investment sales. “They are indicative of the quality of firms and people that comprise the X Team platform. “Faris Lee Investments is one of the most well-recognized firms in the United States dedicated solely to investment advisory, analysis, and brokerage of retail real estate,” said Dave Cheatham, President, Velocity Retail Group, and President of X Team. “We are proud to be joining X Team as a strategic partner to support and expand investment advisory and brokerage sales for the benefit of our clients and each member firm,” said Rick Chichester, President and CEO, Faris Lee Investments. With members in most major markets in the United States and Canada, clients of X Team are able to benefit from a unique combination of international scope and extensive local expertise. In addition, we met some great people and got to see and participate in true innovation in action.Irvine, CA (March 22, 2018) – Faris Lee Investments is now a strategic partner with X Team Retail Advisors, an integrated retail advisory and brokerage organization consisting of 36 member firms, representing 40 markets across North America, and composed of more than 250 professionals.īy joining X Team, Faris Lee Investments becomes part of a platform for sharing client relationships, industry insights, critical property level intelligence and local market knowledge. We had a great time and prototyped an awesome app in just two days. “(The best part was) the fun of meeting new people, the thrill of creating new things and most importantly learning new things, quickly.” – Kazi Ahmed We presented in a science-fair style setup to the judges, who were really enthusiastic about our app and the pet cafe in particular. “(It was great to) see our ideas become something tangible and the enjoyment on judges faces!” – Lucas Zamboni To do this, we introduced the Pet Cafe and Spa – connecting customers’ love of shopping with their love for their pets. Then it was time for a quick Foosball break:įinally we decided the app should create an emotional connection between Yorkdale and the customer so that customers would see Yorkdale as their only shopping destination. We added in an outfit builder feature, complete with the latest trends from Yorkdales’ tenants. Upon further discussion with Oxford’s experts we decided we wanted customers to use the app outside of the mall to drive adoption. We decided to create a customer loyalty app that made use of Yorkdale’s high-tech parking system and used machine learning to give customers personalized recommendations based on theirs and others purchase history. We were given customer journey, parking and operational data for Yorkdale mall in order to complete the challenge.ĭuring the hackathon we talked to Oxford’s retail experts and got a sense for what would be a feasible solution. We decided the elements of customer experience we wanted to address were the ease of parking, extending the experience beyond the mall, ease of way-finding and creating a joyful emotional connection to the mall. The hackathon challenge was: How can you leverage data and/or technology to optimize the retail experience? It was a great experience, giving our team a deeper understanding of brick & mortar retail and how technology can be used to solve some of its challenges. Recently our team participated in the Oxford Retail Challenge Hackathon. Creating that emotional connection is very important to get people going to certain places.” – Nelson Ning (We also) learnt a lot more about how retail/shopping malls work. “I liked working as a team and seeing how we help each other. Getting snacks: Daniel Ko & Lucie Jeffers Presenting to the judges: Kazi Ahmed, Lucas Zamboni, Bree Dorant, Nelson Ning and Edward Kao.
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